Seven in 10 Americans ages 50 and older own a smartphone, reveals the AARP in a report. That includes a majority (55%) of adults ages 70 and up.
Overall tablet usage skews younger, while ereader usage trends older.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Smartphone purchase intent among respondents fell 4 percentage points year over year.
Nearly one-fifth of US internet users intended to purchase a wearable device within the next 12 months.
8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them.
College students (aged 18-34) own an average of 6.8 devices each, steady from last year.
In terms of individual activities, TV is the clear-cut winner: US adults spend more than 27 hours a week watching TV.
US Hispanic adults watched more than 27 hours of television in the seven days prior to being surveyed in summer 2013, making TV their most popular media type.