Consumer inclination to pay extra for sustainable products is on the rise. –
Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible.
This infographic illustrates the online behavior of home improvement customers by generation.
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via marketingcharts.com Companies appear to have their work cut out from them when it comes to getting their environmental claims across to consumers, finds Cone Communications in its 2012 Green Gap Trend Tracker, released in March. Just 44% of American consumers trust companies to tell them the truth when it comes to environmental messaging, relatively […]