Entertainment Marketing

e-Strategy Trends’ continually updated collection of entertainment marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

American Online Movie Viewers, 2010-2016 [CHART]

via emarketer.com According to eMarketer projections, online movie viewership spiked from 2010 to 2011, growing from 27.9 million viewers to 59.6 million viewers, and although growth will taper off substantially in 2012, the growth rate will still be approximately 27%. Moreover, eMarketer projects almost 25% of US internet users will view online movies in 2012.…

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