e-Strategy Trends’ continually updated collection of entertainment marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
via adage.com Syfy is already pitching advertisers on integrations into “Defiance,” the coordinated TV series and multiplayer online game that it plans to introduce in April 2013. The complicated nature of the project, in which plot points will appear on the TV show and in the game at about the same time, requires bringing in…Read More
via emarketer.com According to eMarketer projections, online movie viewership spiked from 2010 to 2011, growing from 27.9 million viewers to 59.6 million viewers, and although growth will taper off substantially in 2012, the growth rate will still be approximately 27%. Moreover, eMarketer projects almost 25% of US internet users will view online movies in 2012.…Read More