The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Entertainment-related companies are the most popular to follow on social networks.
The number of social conversations about TV on several leading social sites rose from just over 10 million in June 2011 to over 81 million by June 2012.
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.
Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.
In June alone, Trendrr tracked more than 81 million social-TV conversations and interactions. That’s an all-time high, a 15% increase from May 2012 and a 681% increase from June 2011.
While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.
Online ad spending by the US media and entertainment industries will rise from $2.77 billion in 2012 to $4.34 billion by 2016.
Despite the growing use of second- and third-screen devices, TVs remain the dominant way that people get their video fix.
91.7% of consumers have watched video content on another device besides a television.