e-Strategy Trends’ continually updated collection of entertainment marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.Read More
Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.Read More
In June alone, Trendrr tracked more than 81 million social-TV conversations and interactions. That’s an all-time high, a 15% increase from May 2012 and a 681% increase from June 2011.Read More