Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.
This presentation from Reed Hastings about Netflix Business Opportunity is loaded with statistics about the streaming video service.
Every movie is watched by a single person, as are at least three episodes of every TV series.
Email volume rose 10.1% year-over-year in Q2, though the quarter-over-quarter rise was more muted, at 2%.
Men are favoring their computers—and not their televisions—when looking to be entertained.
What types of sites get the most links from Pinterest?
Mobile consumers viewed an average of 3.8 pages per site visited.
In March 2012, 35% of US tablet owners purchased ebooks on their devices.
65% of daily deal subscribers had used a social network to recommend a deal related to a restaurant, making that the most-shared deal category.