e-Strategy Trends’ continually updated collection of entertainment marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.Read More
More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. The change that most people see coming is watching TV in virtual reality, as if they are inside the content.Read More
Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.Read More
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.Read More