The number of original scripted TV shows has grown over the years, not only on basic cable, but also on services like Hulu and Netflix.
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
For some activities, mobile users have a clear preference about app vs. browser usage.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Between February 2014 and August 2015, the share of US Netflix users who didn’t watch any original content dropped by one-third.
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,