Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.
Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else.
More than one-third (34.7%) of respondents with pay-TV service saying they access their providers’ TV Everywhere offering.
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
New data suggests that females are playing mobile games at a higher frequency than males in the US.
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.