More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
The travel and hospitality industry leads spending on the Internet of Things technology.
Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.
The number of original scripted TV shows has grown over the years, not only on basic cable, but also on services like Hulu and Netflix.
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.