A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on social media.
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.
A podcast about multiscreen behavior and 10 charts about multitainment.
This year, 182.9 million Americans will use the internet while watching TV at least once a month.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.