Phablet User Persona [CHART]

Chart - Phablet User Persona

Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Americans’ Spending Patterns By Generation, August 2014 [TABLE]

Table - Americans

Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Enterprises’ Most Desired Online Capabilities, August 2014 [TABLE]

Table - Enterprises

Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Email Subscriber Activity By Industry, Q2 2014 [CHART]

Chart - Email Subscriber Activity By Industry

Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]

Chart - Time Spent Watching TV/Movies By Generation & Device

For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Types Of Influences During Customer Journey [INFOGRAPHIC]

Infographic - Types Of Influences During Customer Journey

According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Top 10 Streamed Video Titles, August 2014 [CHART]

Chart - Top 10 Streamed Video Titles

TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video and Hulu Plus.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]

Table -Demographics Of Online Purchasers By Product Category

Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS