Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
Netflix turned in another strong quarter in Q2, the company said in a recent release, gaining more than 2 million paid international subscribers.
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.
Some 31% of US and Canadian adults say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on social networks.
Those tied to a monthly cable or satellite package were interested in mixing it up—and taking more control over the content they were paying for.
67% of US adult internet users said they paid for the majority of TV content they viewed, vs. 15% who mainly watched free TV.