Share Of Time Spent On Mobile By Category & Generation, November 2014 [CHART]

Chart - Share Of Time Spent On Mobile By Category & Generation

Forget Millennials. It’s Gen Xers who account for the most time spent on mobile devices across 4 key categories.

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In-Store Mobile Researchers, March 2014 [CHART]

Chart - In-Store Mobile Researchers

Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.

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Twitter Users & TV Viewership By Source, December 2014 [CHART]

Chart - Twitter Users & TV Viewership By Source

Twitter users are more likely than non-users to watch various types of video content during a typical week.

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Why People Watch TV Online, October 2014 [CHART]

Chart - Why People Watch TV Online

The desire to watch on their own schedule is one of the primary drivers of online video viewing.

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Timeframe During Which People Typically Watch TV Shows, August 2014 [CHART]

Chart - Timeframe During Which People Typically Watch TV Shows

Nearly half of 18-34 year-olds watched a show after it had originally aired.

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Why People Watch TV Online, August 2014 [CHART]

Chart - Why People Watch TV Online

Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.

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Share of Time Spent Watching Original TV Shows By Device, October 2014 [CHART]

Chart - Share of Time Spent Watching Original TV Shows By Device

Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV.

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