US College Students’ Change In Discretionary vs . School-Related Spending, August 2014 [CHART]

Chart - US College Students

College students might not be as broke as we think, but a significant portion of them plan to spend less this year than they have previously—particularly on school-related items.

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Mobile App Consumption Increases By Category, 2013-2014 [CHART]

Chart - Mobile App Consumption Increases By Category

The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month.

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Products North Americans Plan To Buy Online By Category, March 2014 [TABLE]

Table - Products North Americans Plan To Buy Online By Category

When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.

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Most Popular Mobile Videos Watched By US Mothers, September 2014 [CHART]

Chart - Most Popular Mobile Videos Watched By US Mothers

Some 88% of expectant women and mothers with children up to 8 years old own a smart phone.

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Gmail Tab Delivery & Read Rates By Industry [CHART]

Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.

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Email Inbox Placement Rate By Industry [CHART]

Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.

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Content On Which People Comment Anonymously By Type, June 2014 [CHART]

Chart - Content On Which People Comment Anonymously By Type

40% of US internet users said they had commented anonymously.

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