Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
The majority of email subscribers tend to be inactive.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.