Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.
Some 31% of US and Canadian adults say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on social networks.
Those tied to a monthly cable or satellite package were interested in mixing it up—and taking more control over the content they were paying for.
67% of US adult internet users said they paid for the majority of TV content they viewed, vs. 15% who mainly watched free TV.
In addition to their loyalty, social TV fans who Tweeted about three or more episodes also exhibited other traits that could be valuable for TV networks and advertisers.
A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.
A Nielsen survey demonstrates how social TV fans join Twitter conversations about their favorite programs during the course of a season.
Some 56% of US households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming media device.