Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
Higher response and engagement rates are the No. 1 reason to use personalized content.
Mixpo noted that respondents were looking for more than just a social video view or time spent with an ad; they wanted users to take additional steps after seeing the placements.
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.
Just 24% of marketing professionals worldwide reported using marketing automation extensively.
Research supports the idea that consumers are interested in interacting with travel brands via Facebook.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.