More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
The growing success of visually oriented social media platforms like Snapchat and Instagram is encouraging more interest in producing visual content among advertisers.
Executives worldwide say expanding their customer base is a top priority, more so than retaining their existing one.
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
Image and video post interaction rates on Facebook dropped on a year-over-year basis in Q3, as they did in Q2, with the opposite trend apparent for link and text posts.
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
Increased personalization ranks as the leading method by which companies feel they can improve email interaction among subscribers.
Higher response and engagement rates are the No. 1 reason to use personalized content.
Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.