LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.
Dedicated emails – in which there was a single advertiser – comprised 38% of email newsletters, with that share increasing during early 2014.
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
A majority of global executives rely on email newsletters for industry-specific news.
Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.
Nearly six in 10 respondents said digital content was an important part of their marketing mix.
68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.
This infographic from VoucherCloud illustrates how various factors influence the eCommerce checkout process.
White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.
This infographic by BrandPoint illustrates how to measure content marketing efforts.