More than six in 10 marketers said they’d up investments in email marketing.
Social media, cited by 93%, was the top content tactic nonprofit professionals used.
Organic search remains the leading method by which US adults find online information and websites.
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchase.
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.