Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
This infographic illustrates 18 critical elements of a successful marketing email, from the subject line, to the pre-header, to the copy, to the signature.
Newsletter sign-ups are the top features of B2B websites.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
B2B vendor websites are often lacking the content elements buyers perceive as being most important.
Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.
Videos are a particularly challenging content type to create, although respondents also see value in them.