It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
The travel and hospitality industry leads spending on the Internet of Things technology.
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Baby Boomers on the whole report spending more than they were a year ago.
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
On average, 44% of companies had increased their ability to understand large sets of data.
Just 37% of Americans have a positive view of the advertising and public relations industry.
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.