Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
Measuring ROI is a far greater challenge for social media marketers than determining what content to post, according to a study from Sprout Social. But are marketers in alignment with consumers’ preferences when it comes to post types?
This infographic from EveryoneSocial illustrates the factors involved in building an employee advocacy program.
The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood.