This infographic by Red illustrates 4 Dos and 4 Don’ts when using emojis in your marketing efforts.
This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium.
An analysis of 6 billion emojis used over the past two years shows women continue to use more emojis than men, negative emoji use spikes over night, and Virgin Atlantic sees more positive emojis in its mentions than American Airlines.
More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so.
In Q4 2015, 28% of top brands worldwide used an emoji in their Facebook posts. Fast-forward to Q4 2015 and 40% of brands used an emoji in a Facebook post.
More brands worldwide are using emojis in posts on Facebook and Twitter than did a year before.
Most US internet users have adopted emojis, at least enough to use them once in a while.
6 billion emoticons or stickers are sent every day via mobile messaging apps worldwide.