Email campaigns built on segmented lists outperformed non-segmented lists across metrics.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
List growth was the most common hurdle, cited by the majority of respondents.
37% of email marketers are focusing on greater use of analytics in order to optimize their email communications.
Monetate created this infographic to illustrate how to increase email marketing conversions.
65% of B2B marketers are using targeted email messaging.