A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner?
Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.
Roughly two-thirds of online retailers have some type of personalized content on their websites.
85% of marketers are using list segmentation and targeting for their email campaigns.
Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.
Which of the following email campaign elements do you routinely test to optimize performance?
What marketing professionals had to say about the email-related services their teams are using to overcome limitations in expertise and time in 2011.
More than 13% of the major online retailers tracked by The Retail Email Blog in July referred to Christmas or the holidays, a higher proportion than in any of the prior 6 years.