This infographic from Email Monks (via MarketingProfs) illustrates seven tactics you can employ to increase the engagement with your email list subscribers.
A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner?
An analysis of email speed of response by Experian Marketing Services reveals that between 2010 and 2012, the proportion of opens and clicks received in the first day increased by an average of 5-6%.
This infographic by Litmus takes a look at the market share among email clients.