Every year, Omnisend analyzes clients’ email marketing and marketing automation data to see the biggest trends, opportunities and best practices that lead to great conversions and sales.
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
Open rates tended to be highest for emails scheduled in the evening hours, and lower for those scheduled in the early morning and traditional work hours.
North American email open rates are down slightly year-over-year so far in 2015.
31% of email marketers do not know their mobile email open rate.
The share of email opens occurring on a mobile device keeps growing, climbing to 41% in the second half (H2) of 2012 from 36% in H1.