Triggered email messages have repeatedly been shown to garner response rates higher than business-as-usual emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read – or to even reach the inbox. A new study from Return Path finds that it’s a different type of message that’s most likely to be read.
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
SMBs pointed first to vendor and/or service provider websites (43%) followed by professional advisors and/or consultants (42%).
The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.
The most effective type of content marketing is email newsletters, cited by half of in-house marketer respondents.
43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers.