A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner?
Email campaigns built on segmented lists outperformed non-segmented lists across metrics.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.
Email click-to-open rates on mobile devices are continuing to close the gap with desktop rates.
North American email open rates are down slightly year-over-year so far in 2015.
Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.
Email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.
Email CTO Rates: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014.
Open rates are pretty steady for B2B, hovering around 30%.