Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
This infographic from Social Strategizer illustrates how Facebook can be used for email list building.
Closely grouped at the top are 3 main goals: improving lead nurturing (52%); improving click-through rates (50%); and increasing website traffic (49%).
Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).
22% of marketers surveyed by Experian Marketing Services say they use pop-up windows on their website to collect email addresses, with the majority only showing them to new visitors.