Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.
Fully 67% of marketers said email list growth was very important to the overall success of their marketing program.
Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.
85% of marketers are using list segmentation and targeting for their email campaigns.
What marketing professionals had to say about the email-related services their teams are using to overcome limitations in expertise and time in 2011.