This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.
24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
companies that send 16-30 campaigns a month see a click rate more than two times greater than the click rate of companies that send two or fewer campaigns a month.