The average time spent reading an email increased nearly 7% over the past six years.
This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.
Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.
This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.
Email on Acid surveyed 3,500 US marketing professionals worldwide and asked them if they use a fluid hybrid design or responsive email templates.
Data quality, segment selection and subject line are the elements that have the largest effect on email campaign response rates.
List growth was the most common hurdle, cited by the majority of respondents.
What marketing professionals had to say about the email-related services their teams are using to overcome limitations in expertise and time in 2011.