Posts Tagged ‘Email Deliverability’
Why Customers Ignore Emails From Retailers [TABLE]
Of the 1,006 US digital buyers surveyed in a June 2018 study from Yes Lifecycle, just 9% of respondents said they don’t ignore emails from retailers.
Read MoreMarketers' Challenge With Email [CHART]
Marketers – who use email primarily to communicate with customers and prospects and to build brand awareness – are struggling most with the competition for attention in the inbox.
Read MoreEmail Deliverability Rates, 2015-2017 [CHART]
Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox.
Read MoreEmail Deliverability Benchmarks By Industry [CHART]
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Read MoreGlobal Email Deliverability Rates By Industry, October 2015 [CHART]
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Read MoreEmail Marketers' Top Ways To Improve Deliverability, January 2015 [CHART]
Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes.
Read MorePublishers' Email Marketing Challenges, September 2014 [CHART]
List growth was the most common hurdle, cited by the majority of respondents.
Read MoreInsurance Email Marketing Deliverability, January – October 2012 [CHART]
Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.
Read MorePlanned Email Marketing Tactics, August 2012 [CHART]
Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.
Read MoreOutsourcing Email Marketing [CHART]
What marketing professionals had to say about the email-related services their teams are using to overcome limitations in expertise and time in 2011.
Read More