Adobe Campaign released findings from its fourth annual consumer email survey, focused on consumers’ habits and behavior related to communications, including personal and work email. The report surveyed more than 1,000 white-collar workers in the United States who own a smartphone.
This infographic by Campaigner illustrates tips to optimize your email open rates.
This infographic from Business Backer lists 36 tips for practicing sound email etiquette.
For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth.
The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.
Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices.
68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.
Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.