This infographic from Business Backer lists 36 tips for practicing sound email etiquette.
For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth.
The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.
Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices.
68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.
Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.
To take a more quantitative dive into the question of timing email, GetResponse Email Marketing decided to go into its substantial dataset for some research and produce this infographic.
Opt-in emails (e.g., newsletters, emails from retailers) are far more likely to be opened within the first hour after delivery than at any hour after that.