4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.
Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
85% of marketers are using list segmentation and targeting for their email campaigns.
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them.
Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.
Both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012.
37% of email marketers are focusing on greater use of analytics in order to optimize their email communications.
What marketing professionals had to say about the email-related services their teams are using to overcome limitations in expertise and time in 2011.