Email

Email Open & Click-Through Rates, Q4 2009-Q1 2012 [CHART]

via marketingcharts.com Email open rates continue to trend upwards, rising to 26.2% in Q1 2012, representing 5.6% growth from 24.8% in Q4 2011 and a 12.4% year-over-year increase, per an Epsilon report [download page] released in June 2012. Click rates, though, moved in the opposite direction, falling to a low of 4.7%, down 8.3% from…

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Actions Prompted by Mobile Finance Ads [CHART]

via emarketer.com In analyzing its clickthrough data on finance-related mobile ads, Millennial Media found that 54% of secondary actions prompted by finance ads consisted of enrolling, joining or subscribing, making it the most popular post-click action. Fifty-one percent of ads prompted mobile finance consumers to follow up on a click by placing a call, while…

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Online Mobile Use By Ethnicity [CHART]

via marketingcharts.com Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video, networking with their social connections, and making purchases, according to [pdf] Nielsen’s latest Cross-Platform Report. Nielsen examined the media habits of the digital…

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Mainstream & Niche Marketing Tactics [TABLE]

via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for…

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