More than half of US marketing decision-makers surveyed said they create customer testimonials and product/service overview videos intended for distribution on social media, making those the two most popular types of video.
Marketers are brimming with enthusiasm about video. More than 9 in 10 believe that video content is becoming more important, while 7 in 10 report that video converts better than other content formats and almost three-quarters feel that the ROI is steady or improving.
YouTube is the most popular channel among all generations for product review videos.
This infographic by Mediakix illustrates the most popular types of videos on YouTube.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.