Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.
Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per results from a Pew survey.
Some 36% of US adults own a smartphone, computer and tablet.
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
Facebook remains the most popular social platform, used by 72% of connected adults.
Self-reported alcoholic consumption is far higher among Americans from high-income households than lower-income households.