This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics.
A declining yet substantial proportion of the US adult population does not use the internet. In fact, 11% of US adults do not go online, with that figure down from 15% in a previous analysis released 5 years ago.
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
For the first time in the Pew Center’s surveys, more than half of Americans ages 50 or older report getting news on social media sites.
The percentage of American adults who read books has remained relatively unchanged in the past few years.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.
Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).