Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps.
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.
Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).
CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.
The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.
A full 50% of US mobile device users said they used branded mobile apps in order to receive discounts and coupons.
The number of tablet coupon users grew dramatically in 2012 as tablet usage crossed over to the mainstream market.
More than 28% of people who own a mobile device redeemed a coupon this year.
More than half of US adult internet users will redeem a digital coupon via any device for either online or offline shopping this year.
Mobile commerce sales are on the rise, and mobile owners spent $4.7 billion on retail goods during the second quarter.