Ebook sales will reach $4.25 billion in 2015, accounting for 43.3% of US mobile download and in-app revenues in 2015.
Mobile content revenues in the US will total $9.82 billion in 2015, a 10.3% increase from 2014.
Social media, cited by 93%, was the top content tactic nonprofit professionals used.
Nearly one-fifth of US internet users intended to purchase a wearable device within the next 12 months.
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.