The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
Companies’ top content marketing priority this is growing their SEO/organic presence.
Overall tablet usage skews younger, while ereader usage trends older.
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.
Ebook sales will reach $4.25 billion in 2015, accounting for 43.3% of US mobile download and in-app revenues in 2015.
Mobile content revenues in the US will total $9.82 billion in 2015, a 10.3% increase from 2014.