This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.
Some 65% of Gen V consumers report regular use of a tablet, according to a YouGov survey of almost 600 respondents ages 8-17. The results suggest that children ages 8-11 are the most frequent users (74% regularly using tablets), with regular usage tapering off among older kids.
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
Companies’ top content marketing priority this is growing their SEO/organic presence.
Overall tablet usage skews younger, while ereader usage trends older.
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.