This infographic from Scribewise illustrates the B2B technology buying cycle.
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.
Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories.
This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.
93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).
Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.
Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.