Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.
Friend referrals were the marketing tool US small businesses saw the most success with, with more than half of respondents saying so.
What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?
This inforgraphic from newsworks.org.uk illustrates how Twitter users interact with journalism organizations.
Almost 8 in 10 find videos through social means, with 50% finding them through their social network and 45% from word-of-mouth.
White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.