More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Seven in 10 Millennials said they regularly read or watched news stories and headlines posted by other people on Facebook.
Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.
Nearly 70% of respondents said an independent review of a product or service on a vendor’s site would make them most likely to trust the company.
Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.