Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
69% of US internet users find TV news to be the most effective political marketing channel.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.