The poll found that four devices topped the list of consumer electronics that respondents planned to purchase over the next 12 months—smart phones, PCs, HDTVs and tablets.
The 18-24 demographic is watching slightly less TV these days, and concurrently watching more internet and mobile video.
High-definition televisions had the highest rate of ownership among Millennials at 73%.
Among the 56% of respondents who reported using a TV set “yesterday” during the 8-9 PM hour, 26% said they spent that time watching a recorded program.
70% of likely voters claimed in June to have watched live TV in the previous week.
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Part of the increase in online activity by consumers is no doubt occurring when they are watching television.