7 in 10 TV households in the US have a DVR, subscribe to Netflix, or use Video-on-demand (VOD) from a cable or telco provider.
Among 18-49-year-olds surveyed, a leading 47% said that their most likely consideration is what’s airing on TV at that time.
Live TV remained the most common type of content that TV viewers watched during primetime, with 67% doing so.
The average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year.
An average of just 44% of viewing of full-length TV shows is live.
Between Q4 2011 and Q4 2012, smart phone penetration increased by 45% in teen households.
Most US TV viewers (63%) had used an online subscription service (like Netflix) to binge-view TV.
More than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%).
Americans are increasingly viewing time-shifted TV, and how that figures into ratings has recently become a more prominent topic of discussion.
Smart phone penetration climbed from 48% in 2011 to 58% in 2012, while tablet ownership rates almost doubled over the same period, going from 14% to 25%.