Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
Some 142M Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer 133 M.
Twitter users are more likely than non-users to watch various types of video content during a typical week.
Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows.
For Q1 2014, Netflix reported 34.38 million US streaming subscribers, a 23.2% increase from its prior-year figure of 27.91 million.
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.
53% of respondents to the survey agreed that they record live video content in order to skip ads.
Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.