Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years: children now spend 35% of their screen time with mobile devices, up from just 4% in 2011.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
Nearly 30% of US internet users who shared digital videos they created said they used Instagram.
In Q4 2012, seniors averaged 220 hours and 55 minutes per month watching traditional TV.