This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
This infographic by BestMarketingDegrees.org illustrates some marketing strategies that produce viral content.
Personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.
Which brands managed to take the most advantage of the burgeoning online video advertising space this year?
Dove’s 3-minute Real Beauty Sketches takes the top honors for the study period (January 1 through November 18), generating 4.24 million social shares since its April launch.