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You are here: Home / Archives for Display Advertising

Display Advertising

e-Strategy Trends’ continually updated collection of display advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Relevance Of Information Sources [CHART]

Relevance Of Information Sources [CHART]

Relevance Of Information Sources [CHART]Rate this post via marketingcharts.com The Nielsen survey also asked respondents to identify which advertising and brand messaging platforms are the most relevant to them when searching for information about the products, finding that the relevancy results often mirrored the trust responses. Recommendations from friends and family again topped the list, […]

April 12, 2012 By David Erickson
Filed Under: Email Marketing, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Uncategorized, Video Marketing Tagged With: Chart, Display Advertising, Earned Media, Magazine Advertising, Magazines, Mobile Advertising, Movies, Newspaper Advertising, Newspapers, Online Ratings, Online Reviews, Outdoor Advertising, Product Placement, Search Engine Advertising, Social Media Advertising, Sponsorships, Statistics, Television Advertising, Video Advertising, Websites, Word Of Mouth

Trust In Sources [CHART]

Trust In Sources [CHART]

Trust In Sources [CHART]Rate this post via marketingcharts.com Global online consumers place the most amount of trust in earned media, and the least in ads served on mobile phones, finds Nielsen [download page] in an April 2012 report. An impressive 92% of consumers surveyed around the world said they trust earned media, such as word-of-mouth […]

April 12, 2012 By David Erickson
Filed Under: Advertising, Email Marketing, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Uncategorized, Video Marketing Tagged With: Chart, Display Advertising, Earned Media, Magazine Advertising, Magazines, Mobile Advertising, Movies, Newspapers, Online Ratings, Online Reviews, Product Placement, Radio, Radio Advertising, Search Engine Advertising, Social Media Advertising, Sponsorships, Statistics, Television Advertising, Text Message Marketing, Video Advertising, Word Of Mouth

Ads That Influence Purchases [CHART]

Ads That Influence Purchases [CHART]

Ads That Influence Purchases [CHART]Rate this post via marketingcharts.com TV ads influence a larger proportion of online consumers to purchase a product or service than a variety of other advertising media, finds ExactTarget [pdf] in an April 2012 report. 53% of respondents said a TV ad had influenced them to purchase a product or service […]

April 10, 2012 By David Erickson
Filed Under: Advertising, Uncategorized Tagged With: Chart, Display Advertising, Infomercials, Magazine Advertising, Newspaper Advertising, Outdoor Advertising, Radio Advertising, Statistics, Television Advertising, Video Advertising

Rich Media Ad Metrics, With & Without Video [CHART]

Rich Media Ad Metrics, With & Without Video [CHART]

Rich Media Ad Metrics, With & Without Video [CHART]Rate this post via emarketer.com via emarketer.com eMarketer expects strong growth in spending on display advertising, especially video, this year. In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth […]

April 6, 2012 By David Erickson
Filed Under: Advertising, Online Behavior, Uncategorized, Video Marketing Tagged With: Chart, Display Advertising, Statisics, Video Advertising

Marketing Budget Changes Due To Attribution By Channel [CHART]

Marketing Budget Changes Due To Attribution By Channel [CHART]

Marketing Budget Changes Due To Attribution By Channel [CHART]Rate this post via marketingcharts.com More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from Econsultancy and Google Analytics. And the biggest beneficiaries of […]

April 6, 2012 By David Erickson
Filed Under: Advertising, Email Marketing, Marketing Budgets, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Uncategorized Tagged With: Affiliate Marketing, Chart, Direct Mail, Display Advertising, Magazine Advertising, Newspaper Advertising, Search Engine Advertising, Search Engine Optimization, Social Media, Statistics, Television Advertising

Brazillian Online Ad Growth [CHART]

Brazillian Online Ad Growth [CHART]

Brazillian Online Ad Growth [CHART]Rate this post via emarketer.com According to January 2012 statistics from IBOPE Nielsen Online, Nielsen’s local subsidiary in the country, the number of advertisers in Brazil using online display ads increased nearly 40% year over year. Read the rest at eMarketer.

April 5, 2012 By David Erickson
Filed Under: Advertising, International, Uncategorized Tagged With: Brazil, Chart, Display Advertising, Latin America, Online Advertising, Statistics

Site Visits By Banner, Rich Media & Video Ads [CHART]

Site Visits By Banner, Rich Media & Video Ads [CHART]

Site Visits By Banner, Rich Media & Video Ads [CHART]Rate this post via marketingcharts.com Rich media ads perform far better than standard banner ads in driving users to websites, while banners with video provide an even greater lift in visitors, says MediaMind [download page] in March 2012 analysis of 24,000 creatives with more than 12 […]

March 30, 2012 By David Erickson
Filed Under: Advertising, Online Behavior, Uncategorized Tagged With: Banner Ads, Chart, Display Advertising, Rich Media, Statistics, Video Advertising, Website Traffic

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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