Baby Boomers are projected to soon account for 70% of disposable income.
e-Strategy Trends’ continually updated collection of display advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
This infographic by Quick Sprout compares and contrasts old school search engine optimization tactics with modern SEO.
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
More than 7 in 10 US SMBs are buying some type of digital services today.
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.
US small and medium-sized businesses were seeing more success with their website than any other channel.
Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.