Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
e-Strategy Trends’ continually updated collection of display advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Baby Boomers are projected to soon account for 70% of disposable income.
This infographic by Quick Sprout compares and contrasts old school search engine optimization tactics with modern SEO.
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
More than 7 in 10 US SMBs are buying some type of digital services today.
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.