Among paid media channels, traditional media outperform online and mobile ads in trust.
e-Strategy Trends’ continually updated collection of display advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Baby Boomers are projected to soon account for 70% of disposable income.
This infographic by Quick Sprout compares and contrasts old school search engine optimization tactics with modern SEO.
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
More than 7 in 10 US SMBs are buying some type of digital services today.