Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
e-Strategy Trends’ continually updated collection of display advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.