Us Online Ad Revenue Share By Company, 2012-2016 [TABLE]

Table - Us Online Ad Revenue Share By Company

Facebook’s share of the US digital display market rose from 14.8% in 2012 and is projected to hit 21.5% this year.

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Programmatic Ad Spending Priorities, June 2014 [CHART]

Chart - Programmatic Ad Spending Priorities

84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

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Top B2B Advertisers’ Spending Trends, 2013 [CHART]

Chart - Top B2B Advertisers’ Spending Trends

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.

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Most Effective Online Channels For Customer Retention, Q2 2014 [CHART]

Chart - Most Effective Online Channels For Customer Retention

86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.

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Top Online Marketing Tactics For Customer Retention, July 2014 [CHART]

Chart - Top Online Marketing Tactics For Customer Retention

Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.

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Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]

Chart - Share Of eCommerce Revenue By Channel & Device

Email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops.

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Net US Online Ad Revenue Share By Company, 2012-2016 [TABLE]

Table - Net US Online Ad Revenue Share By Company

Google alone already accounts for more than 10% of all advertising spending in the US.

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Change In Ad Spending By Medium, Q1 2014 [CHART]

Chart - Change In Ad Spending By Medium

Total ad expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending.

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