Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
e-Strategy Trends’ continually updated collection of display advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Baby Boomers are projected to soon account for 70% of disposable income.