Change In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]

Chart -Change In Ad Spending By Medium

US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]

Chart - Channels US Ad Execs Use For Programmatic Buying

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

US Online Display Ad Spending Share By Format, 2013-2018 [CHART]

Chart - US Online Display Ad Spending Share By Format

Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Online Channels’ Influence Throughout Path To Purchase, Q1 2014 [CHART]

Chart - Online Channels

While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Leading Website Traffic Referral Sources, June-July 2014 [CHART]

Chart - Leading Website Traffic Referral Sources

Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Global Change In Programmatic Ad Spending By Channel, 2013 vs 2014 [CHART]

Chart - Global Change In Programmatic Ad Spending By Channel

Between January 2014 and April 2014, programmatic video ad spend worldwide on Turn’s platform grew 65% over the same period in 2013.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Chart - College Students’ Back-To-School Purchase Influencers

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS