Marketing Channel Integration, October 2014 [CHART]

Chart - Marketing Channel Integration

On average, only 45% of digital marketers integrate any two channels.

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Global Website Revenue Sources By Industry, July 2014 [CHART]

Chart - Global Website Revenue Sources By Industry

When it came to website revenues, organic search was the top source across all industries except media and entertainment.

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US Online Ad Revenue Share By Format, 2013-2014 [CHART]

Chart - US Online Ad Revenue Share By Format

Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.

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Influence Of TV Ads, Online Ads & Social Chatter, September 2014 [CHART]

Chart - Influence Of TV Ads, Online Ads & Social Chatter

43% of US internet users said that social media chatter had the most influence on what they bought, where they ate or the movies and TV shows they watched.

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Change In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]

Chart -Change In Ad Spending By Medium

US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.

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Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]

Chart - Channels US Ad Execs Use For Programmatic Buying

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.

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US Online Display Ad Spending Share By Format, 2013-2018 [CHART]

Chart - US Online Display Ad Spending Share By Format

Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.

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Online Channels’ Influence Throughout Path To Purchase, Q1 2014 [CHART]

Chart - Online Channels

While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.

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