46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.
This infographic illustrates the online behavior of home improvement customers by generation.
Internet Yellow Pages users were 51% more likely than smartphone users overall to have incomes above $100,000.
This infographic from Marketo serves as a visual checklist for marketing your event via social media.
While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.
SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year.
Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still see the local paper as a valuable advertising medium.